Onboarding redesign

Oakhurst Wines

Onboarding redesign for Oakhurst Wines, a family-run winery.

Client
Oakhurst Wines
Year
2024
Scope
Journey mapping, Design system, Usability testing
Location
Remote
Oakhurst Wines

The challenge

The brief was short and ambitious: create a product that feels considered and confident, without losing the warmth people already associate with Oakhurst Wines.

Our approach

Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.

Rather than chase trends, we leaned into what makes Oakhurst Wines different. Every decision was tested against real use, not mood boards.

The outcome

The work has since been featured in several design publications, but what we're proudest of is how naturally Oakhurst Wines has made it their own.

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