Onboarding redesign

Marlow Health

Onboarding redesign for Marlow Health, a digital health startup.

Client
Marlow Health
Year
2022
Scope
Front-end build, Journey mapping, Design system
Location
Melbourne
Marlow Health

The challenge

Marlow Health came to us at a turning point. The business had grown quickly, but the product no longer reflected the quality of what they actually do.

Our approach

Rather than chase trends, we leaned into what makes Marlow Health different. Every decision was tested against real use, not mood boards.

Our focus was on front-end build first. Get that right and everything else has something to hang from.

The outcome

The project was completed in winter 2022. Feedback from Marlow Health and the people who use it every day has been overwhelmingly positive.